少做活动、多做项目：戳破社会组织 “热闹式服务” 的形式主义
<div style="max-width:677px;overflow:hidden;"><section style="line-height: 2;letter-spacing: 1px;box-sizing: border-box;font-style: normal;font-weight: 400;text-align: justify;font-size: 16px;color: rgb(62, 62, 62);" data-pm-slice="0 0 []"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;line-height: 0;box-sizing: border-box;"><br></section><section style="box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">近日，北京市社会组织党建联合会会长赵学刚在一场社会组织座谈会上提出观点：<span textstyle="" style="color: rgb(217, 33, 66);">社会组织要 “少做活动、深耕项目”</span>。细细品读这一主张，看似仅是工作方式的小幅调整，实则点破了当下众多社会组织运营普遍存在的核心问题。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">所谓 “多做项目”，本质是以项目为抓手，开展深层次、持续性专业服务。结合其为北京市社会组织党建联合会确立的 “党公益中科技梦社区文青年” 工作方向不难看出，社会组织发展亟需从追求规模数量扩张，转向注重服务品质成熟提质。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><section style="padding-right: 8px;padding-left: 8px;font-size: 15px;line-height: 2;letter-spacing: 1px;font-family: Optima-Regular, PingFangTC-light;box-sizing: border-box;margin-bottom: 0px;"><section style="will-change: transform;box-sizing: border-box;" powered-by="xiumi.us"><section style="text-align: left;justify-content: flex-start;display: flex;flex-flow: row nowrap;box-sizing: border-box;"><section style="display: inline-block;width: 10%;vertical-align: middle;align-self: center;flex: 0 0 auto;height: auto;box-sizing: border-box;"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;line-height: 0;box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 80%;height: auto;box-sizing: border-box;"><span leaf=""></span></section></section></section><section style="display: inline-block;width: 90%;vertical-align: middle;align-self: center;flex: 0 0 auto;height: auto;box-sizing: border-box;"><section style="text-align: justify;padding-right: 8px;padding-left: 8px;box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="color: rgb(195, 13, 34);box-sizing: border-box;">这句话到底在纠什么偏？</span></span></strong></p></section></section></section></section></section><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">先把话说透：<span textstyle="" style="color: rgb(217, 33, 66);">"活动"本身没有错，错的是"只有活动、没有项目"的运作惯性。</span></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">你注意一社会组织的公众号——端午节问候、中秋致辞、十一活动……热热闹闹、拍照留痕、所谓新闻一发，年终总结里"开展活动××场次，服务会员××人次"，皆大欢喜。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">但问一句：那群被反复"服务"的会员，诉求改变了吗？深层问题——企业转型、大众市场饱和、内卷、盈利逻辑、长期主义、穿越经济周期、品类创新、场景革命、第二增长曲线等多数时候答案是沉默的。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">赵学刚这句话的锋芒，正对着这种"活动繁荣、问题依旧"的空心化运转。它传递的信号有三层：</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><span textstyle="" style="font-weight: bold;">第一层——政治站位层面：</span>社会组织既然姓"社会"、做"服务"，就不能只满足于"表忠心式的场面"，而要拿实实在在的成果说话，用市场的方法兑现服务。党建引领不是多挂几条横幅，而是要落到解决问题的项目实效上。走访服务是否有事前“准备”？事后“复盘”？事中带回“需求清单”？</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><span textstyle="" style="font-weight: bold;">第二层——组织能力层面：</span>"活动"门槛低，拉几个人、租个场地、印个横幅就能干；"项目"则需要需求调研、目标设定、过程管控、成效评估、共性提出、问题剖析，方案建议，复盘迭代、报告整理——是一套完整的管理闭环。要求"大做项目"，本质上是在倒逼社会组织长本事。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><span textstyle="" style="font-weight: bold;">第三层——资源配置层面：</span>基金会的资助、协会学会社会的捐赠，都是稀缺资源。资源投下去，如果只换来几张照片和一堆参与人次统计，那是公共资源的"热闹型浪费"。<span textstyle="" style="color: rgb(217, 33, 66);">项目思维的核心，就是把有限的钱用在刀刃上，让每一分投入都能追踪到效果。</span></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><section style="padding-right: 8px;padding-left: 8px;font-size: 15px;line-height: 2;letter-spacing: 1px;font-family: Optima-Regular, PingFangTC-light;box-sizing: border-box;margin-bottom: 0px;"><section style="will-change: transform;box-sizing: border-box;" powered-by="xiumi.us"><section style="text-align: left;justify-content: flex-start;display: flex;flex-flow: row nowrap;box-sizing: border-box;"><section style="display: inline-block;width: 10%;vertical-align: middle;align-self: center;flex: 0 0 auto;height: auto;box-sizing: border-box;"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;line-height: 0;box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 80%;height: auto;box-sizing: border-box;"><span leaf=""></span></section></section></section><section style="display: inline-block;width: 90%;vertical-align: middle;align-self: center;flex: 0 0 auto;height: auto;box-sizing: border-box;"><section style="text-align: justify;padding-right: 8px;padding-left: 8px;box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="color: rgb(195, 13, 34);box-sizing: border-box;">项目与活动：到底是什么关系？</span></span></strong></p></section><section></section></section></section><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">很多人一听"少做活动"，以为是要把活动取消掉。这是误读。<span textstyle="" style="color: rgb(217, 33, 66);">项目和活动不是对立关系，而是"骨架"与"血肉"、"战略"与"战术"的关系。</span></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">用最朴素的话讲：</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p></section><section style="margin: 10px 0% 8px;text-align: left;justify-content: flex-start;display: flex;flex-flow: row;width: 100%;border-left: 3px solid rgb(219, 219, 219);border-bottom-left-radius: 0px;padding: 0px 0px 0px 8px;align-self: flex-start;box-sizing: border-box;"><section style="color: rgba(0, 0, 0, 0.5);width: 100%;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">活动是"点"——一次性的、事件性的、瞬时性的发生；</span></p><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">项目是"线"——围绕一个明确目标，把一串相互关联的活动有机串起来，在周期内持续推进，最终交付可验证的成果。</span></p></section></section><section style="box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">举个对照的例子：</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">"活动思维"版本：某个协会每年"重阳节慰问老"办一场联欢会，发一袋米一桶油，拍合照、写简报——今年办了，明年还得重新办，因为<span textstyle="" style="color: rgb(217, 33, 66);">老人的结构性困境（独居、慢性病管理、社交隔离）一个都没动。</span></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">"项目思维"版本：同样是面向老人群体，先做需求摸底→锁定"独居老人居家安全风险"为目标→设计为期12个月的"适老化改造+定期巡访+应急呼叫"组合干预→其中穿插多次活动（安全宣讲会、邻里结对茶话会、改造验收开放日）作为推进手段→每季度评估跌倒率/紧急求助响应时效→最终交付的是"这个社区的独居老人安全系数提升了X%"。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">看出来差别了吗？<span textstyle="" style="color: rgb(217, 33, 66);">活动是手段，项目是目的；活动是零件，项目是机器。项目中有活动，但活动不是目的，活动是实现项目目标的手段。</span></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">更关键的区分维度还有四个：</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p></section><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;line-height: 0;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;" nodeleaf=""></section></section><section style="box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><section style="padding-right: 8px;padding-left: 8px;font-size: 15px;line-height: 2;letter-spacing: 1px;font-family: Optima-Regular, PingFangTC-light;box-sizing: border-box;margin-bottom: 0px;"><section style="will-change: transform;box-sizing: border-box;" powered-by="xiumi.us"><section style="text-align: left;justify-content: flex-start;display: flex;flex-flow: row nowrap;box-sizing: border-box;"><section style="display: inline-block;width: 10%;vertical-align: middle;align-self: center;flex: 0 0 auto;height: auto;box-sizing: border-box;"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;line-height: 0;box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 80%;height: auto;box-sizing: border-box;"><span leaf=""></span></section></section></section><section style="display: inline-block;width: 90%;vertical-align: middle;align-self: center;flex: 0 0 auto;height: auto;box-sizing: border-box;"><section style="text-align: justify;padding-right: 8px;padding-left: 8px;box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal;box-sizing: border-box;">为什么很多社会组织陷在"活动化陷阱"里？</span></span></strong></p></section></section></section></section></section><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">赵学刚之所以要喊这一嗓子，恰恰因为<span textstyle="" style="color: rgb(217, 33, 66);">"项目活动化"已经是一个系统性顽疾。</span></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><span textstyle="" style="font-weight: bold;">病灶之一：评估体系的"数字化媚俗"。</span> 当绩效评价只看"服务多少人·次""开展了几场"，社会组织的最优生存策略就是——把一切打包成活动，越多越好。至于深层改变？既难测也不急。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><span textstyle="" style="font-weight: bold;">病灶之三：机构自身能力的"天花板"。 </span>做项目需要专业能力——需求评估怎么做？逻辑框架怎么搭？走访会员是什么？风险怎么控？很多社会组织人员能力受限，自然只能走低水平的"活动循环"。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><span textstyle="" style="font-weight: bold;">病灶之四：一种隐蔽的"表演型治理"合谋。</span> 总结要"亮点"、机构要"业绩"、大家要"故事"——一拍即合，共同制造出一幕幕"看起来很忙、事实上很空"的服务场景。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">这就是赵学刚那句话的针对性所在：<span textstyle="" style="color: rgb(217, 33, 66);">不做诊断就开药，越忙越无效；多做项目少做活动，社会组织就是在用"勤奋的形式主义"替代"艰难的实质改变"。</span></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><section style="padding-right: 8px;padding-left: 8px;font-size: 15px;line-height: 2;letter-spacing: 1px;font-family: Optima-Regular, PingFangTC-light;box-sizing: border-box;margin-bottom: 0px;"><section style="will-change: transform;box-sizing: border-box;" powered-by="xiumi.us"><section style="text-align: left;justify-content: flex-start;display: flex;flex-flow: row nowrap;box-sizing: border-box;"><section style="display: inline-block;width: 10%;vertical-align: middle;align-self: center;flex: 0 0 auto;height: auto;box-sizing: border-box;"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;line-height: 0;box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 80%;height: auto;box-sizing: border-box;"><span leaf=""></span></section></section></section><section style="display: inline-block;width: 90%;vertical-align: middle;align-self: center;flex: 0 0 auto;height: auto;box-sizing: border-box;"><section style="text-align: justify;padding-right: 8px;padding-left: 8px;box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="color: rgb(195, 13, 34);box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 17px;box-sizing: border-box;"><span leaf=""><span textstyle="" style="font-size: 15px;">从"活动思维"到"项目思维"：社会组织必须完成的成人礼</span></span></span></strong></span></strong></p></section></section></section></section></section><p style="margin-bottom: 0px;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">"多做项目少做活动"不是在贬低活动，而是在要求社会组织完成一次组织成熟度的跃升——从"能办事"到"能成事"。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">项目思维的<span textstyle="" style="font-weight: bold;">第一步，是学会问对问题：</span>不是"我们这月能办什么活动？"，而是"我们要解决谁的什么问题？这个问题需要多长时间和多深的介入？" 需求不是拍脑袋想的，是走出来的——走访访谈、专班小组，这些"慢功夫"恰恰是项目的起跑线。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><span textstyle="" style="font-weight: bold;">第二步，把"目标"钉死：</span>一个真正的项目，目标必须是可验证的。一月走访会员企业多少家？产业链对接座谈会开了几次？内（外）循环怎么做？精确的目标逼出专业。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><span textstyle="" style="font-weight: bold;">第三步，用管理兜底情怀：</span>预算分解、月度监测、终期评估——这些听起来不性感，但恰恰是它们让"想做事"。社会组织与不专业的最大分野，不在动机而在方法论。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><span textstyle="" style="font-weight: bold;">第四步，学会"小而深"胜过"大而浅"：</span>赵学刚说"多做项目、少做活动"——"多"是指项目的战略格局和目标分量要大，"少"是指具体活动要精炼、精准、服务于项目逻辑，不搞铺张排场。与其一年办20场"百人到场、转头就忘"的热闹，不如扎扎实实把一个个问题啃透、把一个项目做出口碑。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><section style="padding-right: 8px;padding-left: 8px;font-size: 15px;line-height: 2;letter-spacing: 1px;font-family: Optima-Regular, PingFangTC-light;box-sizing: border-box;margin-bottom: 0px;"><section style="will-change: transform;box-sizing: border-box;" powered-by="xiumi.us"><section style="text-align: left;justify-content: flex-start;display: flex;flex-flow: row nowrap;box-sizing: border-box;"><section style="display: inline-block;width: 10%;vertical-align: middle;align-self: center;flex: 0 0 auto;height: auto;box-sizing: border-box;"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;line-height: 0;box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 80%;height: auto;box-sizing: border-box;"><span leaf=""></span></section></section></section><section style="display: inline-block;width: 90%;vertical-align: middle;align-self: center;flex: 0 0 auto;height: auto;box-sizing: border-box;"><section style="text-align: justify;padding-right: 8px;padding-left: 8px;box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="color: rgb(195, 13, 34);box-sizing: border-box;">热闹不等于价值，成果才是通行证</span></span></strong></p></section></section></section></section></section><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">回到开头。赵学刚这句话之所以值得认真对待，是因为它点破了社会组织生态中一个不愿直视的事实：<span textstyle="" style="color: rgb(217, 33, 66);">太擅长"做了什么"，太不擅长证明"改变了什么"。</span></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">社会组织存在的合法性，从来不来自于"活跃度"，而来自于社会痛点的真实缓解。多做项目、少做活动，说到底就是一句话——</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p></section><section style="margin: 10px 0% 8px;text-align: left;justify-content: flex-start;display: flex;flex-flow: row;width: 100%;border-left: 3px solid rgb(219, 219, 219);border-bottom-left-radius: 0px;padding: 0px 0px 0px 8px;align-self: flex-start;box-sizing: border-box;"><section style="color: rgba(0, 0, 0, 0.5);width: 100%;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">把"办实事"做扎实，别把实事做成"演实事"。</span></p></section></section><section style="box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">这不仅是管理技术的升级，更是社会组织对自身使命的一次重新校准。<span textstyle="" style="color: rgb(217, 33, 66);">当一个行业能从"比谁更热闹"转向"比谁更深耕"，从"做过了"走向"做成了"，才是它真正配得上"社会治理力量"这个称号的时候。</span></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">而这条路的起点，或许就是从下一次策划之前先停一停，把那个最朴素但也最尖锐的问题放在桌面上：</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><span textstyle="" style="color: rgb(217, 33, 66);">"我们要做的，究竟是又一个'活动'，还是一件能交付成果的'项目'？"</span></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><span textstyle="" style="font-weight: bold;">注：</span>本文转载自网络，作者为央媒评论员、研究员、“软营销”创建者<span textstyle="" style="font-weight: bold;">袁清</span>，如有侵权，请告知删除。</span></p></section><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><section style="letter-spacing: 1px;line-height: 2;font-size: 16px;color: rgb(62, 62, 62);margin-bottom: 0px;"><section style="font-size: 14px;text-align: center;"><p><span leaf="">-END-</span></p></section><p style=""><span leaf=""><br></span></p><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;line-height: 0;">来源：善达网</section></section></section><p style="display: none;"><mp-style-type data-value="3"></mp-style-type></p></section></section></div> 这个观点说到点子上了，不少社会组织确实掉进了靠办活动凑热闹的形式主义误区里。可以先把零散的活动梳理成有明确目标的持续性项目，再从小范围试点打磨出可复制的服务模式。
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