英国慈善捐赠总额降至140亿英镑，十年间减少600万捐赠者
<div style="max-width:677px;overflow:hidden;"><section style="padding: 0px 15px;font-size: 15px;font-family: PingFangSC-light;line-height: 2;letter-spacing: 1px;box-sizing: border-box;font-style: normal;font-weight: 400;text-align: justify;color: rgb(62, 62, 62);"><section style="display: inline-block;max-width: 100%;box-sizing: border-box;"><section style="margin: 0px 0% 20px;box-sizing: border-box;"><br></section></section><section style="margin: 0px 0% 10px;text-align: left;justify-content: flex-start;display: flex;flex-flow: row;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;background-color: rgb(247, 246, 249);padding: 10px;align-self: flex-start;flex: 0 0 auto;box-sizing: border-box;"><section style="font-size: 16px;line-height: 1.8;text-align: justify;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span style="box-sizing: border-box;"><b style="box-sizing: border-box;"><span leaf=""> 导读</span></b></span><b style="box-sizing: border-box;"><span leaf="">： </span></b></p></section><section style="font-size: 14px;color: rgb(107, 107, 107);text-align: justify;line-height: 2;padding: 0px 15px;font-family: PingFangSC-light;letter-spacing: 1px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">3月16日，英国慈善援助基金会</span><span style="font-size: 12px;box-sizing: border-box;"><span leaf="">（CAF）</span></span><span leaf="">发布</span><strong style="box-sizing: border-box;"><span style="color: rgb(56, 143, 214);box-sizing: border-box;"><span leaf="">《2026英国捐赠报告》</span></span></strong><span style="font-size: 12px;box-sizing: border-box;"><span leaf="">（UK Giving Report 2026）</span></span><span leaf="">，呈现了英国2025年的公众慈善捐赠状况。报告显示，</span><span leaf="" style="font-style: normal;justify-content: flex-start;flex-flow: row;vertical-align: top;background-color: rgb(247, 246, 249);align-self: flex-start;flex: 0 0 auto;font-size: 14px;text-align: justify;line-height: 2;font-family: PingFangSC-light;letter-spacing: 1px;font-weight: bold;color: rgb(56, 143, 214);box-sizing: border-box;">2025年英国公众慈善捐赠总额降至140亿英镑</span><span style="font-size: 12px;box-sizing: border-box;"><span leaf="">（注：约合人民币1293亿元。按本文发布当天汇率估算。）</span></span><span leaf="">，较上年有所回落。过去十年间，</span><strong style="box-sizing: border-box;"><span style="color: rgb(56, 143, 214);box-sizing: border-box;"><span leaf="">英国捐赠者减少约600万人</span></span></strong><span leaf="">，经济压力成为公众放弃捐赠的首要原因，海外援助领域的捐赠也出现明显收缩。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">英国慈善捐赠在2025年呈现</span><strong style="box-sizing: border-box;"><span style="color: rgb(56, 143, 214);box-sizing: border-box;"><span leaf="">“捐得更少”</span></span></strong><span leaf="">的新特征，</span><strong style="box-sizing: border-box;"><span style="color: rgb(56, 143, 214);box-sizing: border-box;"><span leaf="">健康领域</span></span></strong><span leaf="">更受捐赠者青睐，大量捐赠仍属</span><strong style="box-sizing: border-box;"><span style="color: rgb(56, 143, 214);box-sizing: border-box;"><span leaf="">“临时起意”</span></span></strong><span leaf="">，</span><strong style="box-sizing: border-box;"><span style="color: rgb(56, 143, 214);box-sizing: border-box;"><span leaf="">全国性慈善机构</span></span></strong><span leaf="">获得更广泛的支持。多数捐赠并非由慈善机构的正式宣传直接触发，来自朋友、家人或同事的</span><strong style="box-sizing: border-box;"><span style="color: rgb(56, 143, 214);box-sizing: border-box;"><span leaf="">口碑推荐</span></span></strong><span leaf="">，是最常见的最近一次捐赠触发因素。本文为报告重要内容编译，欢迎阅读，了解英国公众慈善捐赠的最新趋势。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span style="font-size: 12px;box-sizing: border-box;"><span leaf="">推荐：</span></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span style="font-size: 12px;box-sizing: border-box;"><span leaf="">爱德传一基金《慈善纪事简报》Newsletter发起</span><span style="color: rgb(56, 143, 214);box-sizing: border-box;"><span leaf="">“致用计划”</span></span><span leaf="">，推动慈善学术成果向实践转化，邀请慈善领域学者、研究者面向公益实践者介绍自己的研究成果。欢迎了解：</span><span style="color: rgb(56, 143, 214);box-sizing: border-box;"><span leaf=""><a class="normal_text_link" target="_blank" style="box-sizing: border-box;color: rgb(56, 143, 214);" href="https://mp.weixin.qq.com/s?__biz=MzU2NzY4MTc0MA==&mid=2247512261&idx=1&sn=86edd1b96a62bf83e827c60e68c14595&scene=21#wechat_redirect" textvalue="" linktype="text" data-linktype="2">论文导读征集｜让研究走向行动：“致用计划”启动</a></span></span><span leaf="">。</span></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">▲</span><span style="font-size: 12px;box-sizing: border-box;"><span leaf="">本文转自“爱德传一基金”公众号。</span></span></p></section></section></section><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;line-height: 0;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 100%;box-sizing: border-box;" nodeleaf=""></section></section><section style="font-size: 12px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">图：《UK Giving Report 2026》报告封面。报告地址：</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;"><span leaf="">https://www.cafonline.org/insights/research/uk-giving-report</span></em></p></section><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><section style="text-align: center;transform: translate3d(2px, 0px, 0px);-webkit-transform: translate3d(2px, 0px, 0px);-moz-transform: translate3d(2px, 0px, 0px);-o-transform: translate3d(2px, 0px, 0px);margin: 10px 0%;box-sizing: border-box;"><section style="display: inline-block;min-width: 10%;max-width: 100%;vertical-align: top;background-color: rgba(198, 224, 252, 0.35);padding: 0px;box-sizing: border-box;"><section style="margin: 5px 0% -5px;transform: translate3d(-5px, 0px, 0px);-webkit-transform: translate3d(-5px, 0px, 0px);-moz-transform: translate3d(-5px, 0px, 0px);-o-transform: translate3d(-5px, 0px, 0px);box-sizing: border-box;"><section style="display: inline-block;min-width: 10%;max-width: 100%;vertical-align: top;border-style: solid;border-width: 8px 1px 1px;border-color: rgb(56, 143, 214);background-color: rgb(255, 255, 255);padding: 0px 8px;box-sizing: border-box;"><section style="padding: 0px 8px;color: rgb(56, 143, 214);font-size: 17px;font-family: PingFangSC-light;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><b style="box-sizing: border-box;"><span leaf="">报告要点速览</span></b></p></section></section></section></section></section><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><section style="justify-content: flex-start;display: flex;flex-flow: row;margin: 0px;box-sizing: border-box;"><section style="display: inline-block;width: auto;vertical-align: top;border-left: 5px solid rgb(56, 143, 214);border-bottom-left-radius: 0px;padding: 0px 0px 0px 9px;min-width: 10%;max-width: 100%;flex: 0 0 auto;height: auto;align-self: flex-start;box-sizing: border-box;"><section style="margin: 2px 0%;box-sizing: border-box;"><section style="color: rgb(56, 143, 214);font-size: 16px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span leaf="">1. 捐赠总额出现近年首次下降</span></strong></p></section></section></section></section><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><section style="box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="color: rgb(56, 143, 214);box-sizing: border-box;"><span leaf="">2025年，英国公众捐赠总额估计为140亿英镑，低于2024年的154亿英镑。</span></span></strong><span leaf="">报告指出，尽管过去一年捐赠或捐助</span><span style="font-size: 12px;box-sizing: border-box;"><span leaf="">（Sponsoring，基于慈善目的向个人捐款）</span></span><span leaf="">他人的公众比例仍维持在55%，与上年持平，但人均捐赠金额下降，导致总额回落。2025年每月平均捐赠额为65英镑，低于2024年的72英镑；月度捐赠中位数则由28英镑降至26英镑。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p></section><section style="justify-content: flex-start;display: flex;flex-flow: row;margin: 0px;box-sizing: border-box;"><section style="display: inline-block;width: auto;vertical-align: top;border-left: 5px solid rgb(56, 143, 214);border-bottom-left-radius: 0px;padding: 0px 0px 0px 9px;min-width: 10%;max-width: 100%;flex: 0 0 auto;height: auto;align-self: flex-start;box-sizing: border-box;"><section style="margin: 2px 0%;box-sizing: border-box;"><section style="color: rgb(56, 143, 214);font-size: 16px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span leaf="">2. 十年间英国少了约600万捐赠者</span></strong></p></section></section></section></section><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="color: rgb(56, 143, 214);box-sizing: border-box;"><span leaf="">报告显示，2016年约有69%的英国成年人曾在过去12个月内捐款或捐助他人，折合约3700万人；</span></span></strong><span leaf="">到2025年，这一比例降至55%，约3100万人，十年间减少约600万人。报告还估算，若英国公众维持2016年的捐赠参与水平，过去十年慈善领域本可多获得约124亿英镑，这几乎相当于一整年的公众捐赠总额。 </span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><section style="justify-content: flex-start;display: flex;flex-flow: row;margin: 0px;box-sizing: border-box;"><section style="display: inline-block;width: auto;vertical-align: top;border-left: 5px solid rgb(56, 143, 214);border-bottom-left-radius: 0px;padding: 0px 0px 0px 9px;min-width: 10%;max-width: 100%;flex: 0 0 auto;height: auto;align-self: flex-start;box-sizing: border-box;"><section style="margin: 2px 0%;box-sizing: border-box;"><section style="color: rgb(56, 143, 214);font-size: 16px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span leaf="">3. “没有能力捐款”仍是不捐赠的首要原因</span></strong></p></section></section></section></section><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><section style="box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">在过去一年没有捐款的人群中，</span><strong style="box-sizing: border-box;"><span style="color: rgb(56, 143, 214);box-sizing: border-box;"><span leaf="">49%表示“没有能力捐款”</span></span></strong><span leaf="">，高于2024年的44%。CAF据此估算，约22%的英国人口因经济压力而未参与慈善捐赠。与此同时，另有相当一部分未捐赠者表现出对慈善的疏离：19%表示“不太关心”，9%表示“没有慈善机构让我感兴趣”，8%称“根本没想到要捐”。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p></section><section style="justify-content: flex-start;display: flex;flex-flow: row;margin: 0px;box-sizing: border-box;"><section style="display: inline-block;width: auto;vertical-align: top;border-left: 5px solid rgb(56, 143, 214);border-bottom-left-radius: 0px;padding: 0px 0px 0px 9px;min-width: 10%;max-width: 100%;flex: 0 0 auto;height: auto;align-self: flex-start;box-sizing: border-box;"><section style="margin: 2px 0%;box-sizing: border-box;"><section style="color: rgb(56, 143, 214);font-size: 16px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="box-sizing: border-box;"><span leaf="">4. 海外援助和灾害救助面临明显下滑</span></span></strong></p></section></section></section></section><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><section style="box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">报告特别指出，与十年前相比，支持海外援助和灾害救助的捐赠者比例已从2016年的19%降至2025年的11%。2016年，英国公众对海外援助的捐赠约为9.7亿英镑；到2025年，这一数字降至约7.27亿英镑，若考虑通胀因素，实际降幅更为明显。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p></section><section style="text-align: center;transform: translate3d(2px, 0px, 0px);-webkit-transform: translate3d(2px, 0px, 0px);-moz-transform: translate3d(2px, 0px, 0px);-o-transform: translate3d(2px, 0px, 0px);margin: 10px 0%;box-sizing: border-box;"><section style="display: inline-block;min-width: 10%;max-width: 100%;vertical-align: top;background-color: rgba(198, 224, 252, 0.35);padding: 0px;box-sizing: border-box;"><section style="margin: 5px 0% -5px;transform: translate3d(-5px, 0px, 0px);-webkit-transform: translate3d(-5px, 0px, 0px);-moz-transform: translate3d(-5px, 0px, 0px);-o-transform: translate3d(-5px, 0px, 0px);box-sizing: border-box;"><section style="display: inline-block;min-width: 10%;max-width: 100%;vertical-align: top;border-style: solid;border-width: 8px 1px 1px;border-color: rgb(56, 143, 214);background-color: rgb(255, 255, 255);padding: 0px 8px;box-sizing: border-box;"><section style="padding: 0px 8px;color: rgb(56, 143, 214);font-size: 17px;font-family: PingFangSC-light;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><b style="box-sizing: border-box;"><span leaf="">英国慈善捐赠的总体趋势</span></b></p></section></section></section></section></section><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><section style="justify-content: flex-start;display: flex;flex-flow: row;margin: 0px;box-sizing: border-box;"><section style="display: inline-block;width: auto;vertical-align: top;border-left: 5px solid rgb(56, 143, 214);border-bottom-left-radius: 0px;padding: 0px 0px 0px 9px;min-width: 10%;max-width: 100%;flex: 0 0 auto;height: auto;align-self: flex-start;box-sizing: border-box;"><section style="margin: 2px 0%;box-sizing: border-box;"><section style="color: rgb(56, 143, 214);font-size: 16px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span leaf="">1. 捐赠参与率未再下跌，但“捐得更少”成为新特征</span></strong></p></section></section></section></section><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><section style="box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">2025年，英国仍有50%的人在过去一年中向慈善机构捐款，21%的人曾为慈善目的捐助他人，两者合计为55%。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="color: rgb(56, 143, 214);box-sizing: border-box;"><span leaf="">这一比例与2024年持平，说明英国公众参与慈善的底盘暂未进一步收缩</span></span></strong><span leaf="">；但捐赠金额下降，表明维持总量增长的“大额捐赠者支撑效应”正在减弱。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p></section><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;line-height: 0;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 100%;box-sizing: border-box;" nodeleaf=""></section></section><section style="font-size: 12px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">图：过去一年有过捐款或捐助的人数比例统计（2016年至2025年）</span></p></section><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">报告在导言中直言，英国慈善机构过去越来越依赖一小部分忠诚捐赠者，如今这一模式的不可持续性已经开始显现。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><section style="justify-content: flex-start;display: flex;flex-flow: row;margin: 0px;box-sizing: border-box;"><section style="display: inline-block;width: auto;vertical-align: top;border-left: 5px solid rgb(56, 143, 214);border-bottom-left-radius: 0px;padding: 0px 0px 0px 9px;min-width: 10%;max-width: 100%;flex: 0 0 auto;height: auto;align-self: flex-start;box-sizing: border-box;"><section style="margin: 2px 0%;box-sizing: border-box;"><section style="color: rgb(56, 143, 214);font-size: 16px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span leaf="">2. 健康、儿童和宗教等议题仍是主要捐赠领域</span></strong></p></section></section></section></section><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="color: rgb(56, 143, 214);box-sizing: border-box;"><span leaf="">从捐赠总额看，健康领域的慈善机构获得的资金最多，约为20.8亿英镑</span></span></strong><strong style="box-sizing: border-box;"><span style="font-size: 12px;color: rgb(56, 143, 214);box-sizing: border-box;"><span leaf="">（占比15%）</span></span></strong><span style="box-sizing: border-box;"><span leaf="">；</span></span><span leaf="">儿童和青少年领域约14.9亿英镑</span><span style="font-size: 12px;box-sizing: border-box;"><span leaf="">（占比11%）</span></span><span leaf="">；宗教领域约12.9亿英镑</span><span style="font-size: 12px;box-sizing: border-box;"><span leaf="">（占比9%）</span></span><span leaf="">；动物福利约10亿英镑</span><span style="font-size: 12px;box-sizing: border-box;"><span leaf="">（占比7%）</span></span><span leaf="">。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;line-height: 0;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 100%;box-sizing: border-box;" nodeleaf=""></section></section><section style="font-size: 12px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">图：捐赠资金流向领域占比统计</span></p></section><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="color: rgb(56, 143, 214);box-sizing: border-box;"><span leaf="">若按捐赠人数看，健康类议题拥有最广泛的支持基础，43%的捐赠者曾向其捐款。</span></span></strong><span leaf="">宗教领域虽然捐赠者占比仅8%，但单笔平均捐赠额最高，达到90英镑。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><section style="justify-content: flex-start;display: flex;flex-flow: row;margin: 0px;box-sizing: border-box;"><section style="display: inline-block;width: auto;vertical-align: top;border-left: 5px solid rgb(56, 143, 214);border-bottom-left-radius: 0px;padding: 0px 0px 0px 9px;min-width: 10%;max-width: 100%;flex: 0 0 auto;height: auto;align-self: flex-start;box-sizing: border-box;"><section style="margin: 2px 0%;box-sizing: border-box;"><section style="color: rgb(56, 143, 214);font-size: 16px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span leaf="">3. 计划性捐赠仍重要，但大量捐赠仍属“临时起意”</span></strong></p></section></section></section></section><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="color: rgb(56, 143, 214);box-sizing: border-box;"><span leaf="">从捐赠方式看，银行自动转账或账单支付</span></span></strong><span style="color: rgb(56, 143, 214);box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 12px;box-sizing: border-box;"><span leaf="">（DIRECT DEBIT / STANDING ORDER）</span></span></strong></span><strong style="box-sizing: border-box;"><span style="color: rgb(56, 143, 214);box-sizing: border-box;"><span leaf="">仍是最主要的方式之一</span></span></strong><span leaf="">，约占总额28.9亿英镑；会员费或订阅式捐赠约13.8亿英镑；通过筹款网站或APP捐赠约17.6亿英镑。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;line-height: 0;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 100%;box-sizing: border-box;" nodeleaf=""></section></section><section style="font-size: 12px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">图：捐赠资金流向领域占比统计</span></p></section><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="color: rgb(56, 143, 214);box-sizing: border-box;"><span leaf="">报告指出，约三分之二的捐赠总额仍来自较为非计划性的捐赠情境</span></span></strong><span leaf="">，例如互联网募捐、社交媒体、街头募捐箱或被一次呼吁打动后的即时捐赠。值得注意的是，2025年约有280万人取消了一项定期捐赠。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><section style="justify-content: flex-start;display: flex;flex-flow: row;margin: 0px;box-sizing: border-box;"><section style="display: inline-block;width: auto;vertical-align: top;border-left: 5px solid rgb(56, 143, 214);border-bottom-left-radius: 0px;padding: 0px 0px 0px 9px;min-width: 10%;max-width: 100%;flex: 0 0 auto;height: auto;align-self: flex-start;box-sizing: border-box;"><section style="margin: 2px 0%;box-sizing: border-box;"><section style="color: rgb(56, 143, 214);font-size: 16px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span leaf="">4. 全国性慈善机构继续获得最广泛支持</span></strong></p></section></section></section></section><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><section style="box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">在机构类型上，75%的捐赠者表示曾向全国性慈善机构捐款，63%曾向国际性慈善机构捐款，47%曾向地方慈善机构捐款，35%曾向本地社区组织捐款。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">报告还提到，29%的捐赠者在2025年曾响应紧急募捐呼吁，其中以国际紧急呼吁和地方紧急呼吁最常见。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p></section><section style="text-align: center;transform: translate3d(2px, 0px, 0px);-webkit-transform: translate3d(2px, 0px, 0px);-moz-transform: translate3d(2px, 0px, 0px);-o-transform: translate3d(2px, 0px, 0px);margin: 10px 0%;box-sizing: border-box;"><section style="display: inline-block;min-width: 10%;max-width: 100%;vertical-align: top;background-color: rgba(198, 224, 252, 0.35);padding: 0px;box-sizing: border-box;"><section style="margin: 5px 0% -5px;transform: translate3d(-5px, 0px, 0px);-webkit-transform: translate3d(-5px, 0px, 0px);-moz-transform: translate3d(-5px, 0px, 0px);-o-transform: translate3d(-5px, 0px, 0px);box-sizing: border-box;"><section style="display: inline-block;min-width: 10%;max-width: 100%;vertical-align: top;border-style: solid;border-width: 8px 1px 1px;border-color: rgb(56, 143, 214);background-color: rgb(255, 255, 255);padding: 0px 8px;box-sizing: border-box;"><section style="padding: 0px 8px;color: rgb(56, 143, 214);font-size: 17px;font-family: PingFangSC-light;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span leaf="">信任、情感与社交关系</span></strong></p><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span leaf="">仍是捐赠发生的重要基础</span></strong></p></section></section></section></section></section><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">报告显示，多数捐赠并非由慈善机构的正式宣传直接触发。朋友、家人或同事的口碑推荐，是最常见的最后一次捐赠触发因素；个人经历、纪念或缅怀亲人、社交媒体内容也有重要影响。相比之下，慈善机构发来的电子邮件对捐赠的直接促发作用较弱。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;line-height: 0;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 100%;box-sizing: border-box;" nodeleaf=""></section></section><section style="font-size: 12px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">图：捐赠触发场景统计</span></p></section><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="color: rgb(56, 143, 214);box-sizing: border-box;"><span leaf="">在捐赠动机层面，78%的捐赠者提到情感性原因，例如“我关心这一议题”“我想帮助比我更不幸的人”“信任慈善机构”</span></span></strong><span style="box-sizing: border-box;"><span leaf="">；</span></span><span leaf="">53%的人表示，捐赠让他们感觉自己在参与比个人更大的事情，例如“相信捐赠可以起到作用”“我想要支持社区”“受宗教信仰鼓励”；35%的人则是出于个人经历或与亲友相关的原因而捐赠。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;line-height: 0;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 100%;box-sizing: border-box;" nodeleaf=""></section></section><section style="font-size: 12px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">图：捐赠动机统计</span></p></section><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><section style="text-align: center;transform: translate3d(2px, 0px, 0px);-webkit-transform: translate3d(2px, 0px, 0px);-moz-transform: translate3d(2px, 0px, 0px);-o-transform: translate3d(2px, 0px, 0px);margin: 10px 0%;box-sizing: border-box;"><section style="display: inline-block;min-width: 10%;max-width: 100%;vertical-align: top;background-color: rgba(198, 224, 252, 0.35);padding: 0px;box-sizing: border-box;"><section style="margin: 5px 0% -5px;transform: translate3d(-5px, 0px, 0px);-webkit-transform: translate3d(-5px, 0px, 0px);-moz-transform: translate3d(-5px, 0px, 0px);-o-transform: translate3d(-5px, 0px, 0px);box-sizing: border-box;"><section style="display: inline-block;min-width: 10%;max-width: 100%;vertical-align: top;border-style: solid;border-width: 8px 1px 1px;border-color: rgb(56, 143, 214);background-color: rgb(255, 255, 255);padding: 0px 8px;box-sizing: border-box;"><section style="padding: 0px 8px;color: rgb(56, 143, 214);font-size: 17px;font-family: PingFangSC-light;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><b style="box-sizing: border-box;"><span leaf="">报告建议与研究方法</span></b></p></section></section></section></section></section><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><section style="box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="color: rgb(56, 143, 214);box-sizing: border-box;"><span leaf="">CAF认为，当前英国慈善领域既面临生活成本上升带来的挤压，也面临公众捐赠习惯弱化的长期挑战。</span></span></strong><span leaf="">为重振全国捐赠文化，报告呼吁政府、慈善组织与公众开展协同行动。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">政策层面，CAF主要提出三项建议：一是鼓励更多人参与捐赠，并促使有能力者增加捐赠；二是加强地方慈善和地方筹款基础设施建设；三是推进Gift Aid制度现代化，简化并数字化相关流程，降低慈善机构和捐赠者的使用门槛。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p></section><section style="font-size: 12px;color: rgb(107, 107, 107);font-family: PingFangSC-light;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">（编者注：Gift Aid是英国政府推出的一项鼓励个人捐赠的税收激励政策。当个人向注册慈善机构捐款时，慈善机构可以向政府申请额外的25%税收补助，捐赠者则可能获得部分税收减免。）</span></p></section><section style="box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">CAF自2004年起持续发布UK Giving系列报告，目前所采用的是自2016年以来的研究框架。该调查主要通过在线方式进行，每月收集约1000名英国公众的回答，以便持续观察慈善参与行为和态度变化。除特别说明外，本次《UK Giving Report 2026》的主要发现基于2025年对12913名16岁及以上英国成年人的调查结果，样本在性别、年龄、地区和社会阶层方面具有全国代表性。</span></p></section><section style="margin: 10px 0px 0px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p></section><section style="display: flex;flex-flow: row;margin: 0px 0%;text-align: left;justify-content: flex-start;box-sizing: border-box;"><section style="display: inline-block;vertical-align: top;width: 50px;flex: 0 0 auto;align-self: stretch;height: auto;background-color: rgba(56, 143, 214, 0.4);line-height: 1;box-sizing: border-box;"><section style="font-size: 12px;line-height: 1;text-align: justify;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p></section></section><section style="display: inline-block;vertical-align: top;width: auto;align-self: stretch;min-width: 10%;max-width: 100%;flex: 0 0 auto;height: auto;box-sizing: border-box;"><section style="color: rgb(160, 160, 160);font-size: 12px;padding: 0px 4px;line-height: 1.5;text-align: justify;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">END</span></p></section></section><section style="display: inline-block;vertical-align: top;width: auto;align-self: stretch;flex: 100 100 0%;background-color: rgba(56, 143, 214, 0.4);line-height: 1;box-sizing: border-box;"><section style="text-align: justify;justify-content: flex-start;display: flex;flex-flow: row;width: 100%;background-color: rgb(255, 255, 255);line-height: 1;align-self: flex-start;box-sizing: border-box;"><section style="margin: 0px 0%;width: 100%;box-sizing: border-box;"><section style="font-size: 11px;color: rgba(198, 224, 252, 0.35);line-height: 0.5;letter-spacing: 0px;width: 100%;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p></section></section></section></section></section><section style="font-size: 12px;color: rgb(150, 150, 150);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br></p></section><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br></span></p><section style="text-align: center;color: rgb(56, 143, 214);box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><span style="background-color: rgba(150, 202, 238, 0.26);box-sizing: border-box;"><strong style="box-sizing: border-box;"><span leaf="">来源： CFF</span></strong></span></p></section> 这个报告的数据还挺值得聊聊的。十年间少了600万捐赠者，结合这几年欧美通胀高企、生活成本上涨的大环境，普通人可支配收入缩水，确实会优先砍掉非必要的慈善支出，这应该也是这次捐赠总额下滑的核心原因之一。
健康领域成为捐赠榜首也很好理解，不管是国内还是海外，大家现在对医疗、心理健康相关的公益议题关注度都在提升。另外临时捐赠占比偏高，说明不少人有心做公益但难支撑长期固定捐赠，公益机构或许可以多优化灵活小额的捐赠通道，降低参与门槛。
不知道大家怎么看待这个趋势呀？ 你说得很到位，确实经济压力是近年捐赠下滑的关键因素，而且健康类议题受关注也符合全球趋势。补充几点想法供参考：
[*]灵活捐赠机制很重要：除了优化小额通道，有些英国慈善机构开始尝试“工资单捐赠”（Payroll Giving）或与电商平台合作“购物捐”，这类嵌入日常消费的轻量参与方式，可能更适合当前大众的财务状况。[*]信任度影响长期捐赠：CAF报告里提到，公众对慈善机构透明度和资金使用效率的疑虑也在上升。如果机构能更清晰地展示项目成果（比如用短视频、数据可视化），或许能留住更多临时捐赠者转为长期支持者。[*]海外援助收缩需理性看待：虽然国际捐赠减少，但部分民众转向本地社区互助（如食物银行、邻里帮扶），说明公益意愿没消失，只是优先级变了。不过具体到个人捐赠决策，还是建议根据自身经济情况量力而行，必要时可咨询专业财务顾问。
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